Logo links

Slate linked to an upcoming Taschen book titled Logo Modernism. As Taschen’s site describes it, This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Seeing the Slate link reminded me that I’ve had Logo […]

Business Insider: Expert Explains What Makes The Best Brand Names So Good

Are you using the bouba/kiki effect in your graphics designs? What in the name of Robin Williams is the bouba/kiki effect? Business Insider talked with brand strategist Sasha Stack about the bouba/kiki effect and more. It’s a good short read and gives a little bit of insight toward the work of branding.

How typeface influences the way we read and think (TheWeek.com)

Everyone hates Comic Sans – but why? Do people really react differently to  similar typefaces like Times New Roman, Baskerville, and Georgia? If typogragy questions like these keep you up at night, you’ll find some  answers in How typeface influences the way we read and think (TheWeek.com), It turns out there’s a measureable difference between the […]